Sales Growth The surest way to rapid sales growth is to expand your network of sales reps and distributors. The more sales reps you have, the more sales you'll generate. For most medical and pharmaceutical products, complete market coverage means global expansion. To accomplish this, you'll need to place qualified, committed reps and distributors in all key worldwide markets. This means a literal army of people selling for you.

Sales Training Automation Getting dozens or hundreds of new sales reps on-board means a heavy training load, and the best solution is to AUTOMATE the training process. Companies automate as many processes as possible because automation guarantees consistency, saves time, money and standardizes results. Yet is seems many organizations still rely on manual, face to face methods for their most important task related to sales growth: sales training. What does manual training look like? Lots of coordinated travel, time consuming live training sessions, long lead times, and bloated expense budgets associated with getting experts and trainees together for training sessions.

What’s Wrong with Live Training? Nothing. In fact, live training is a necessary part of communicating high level, nuanced information, and for developing an ongoing relationship with the people who will soon represent your company and line of products. However, face-to-face training is something that should always occur after you have determined that your new reps and distributors are qualified and fully on-board. Setting up live intro training sessions every time you need to launch a new sales rep is simply too inefficient and cost prohibitive to be successful. You should not spend time, money or energy traveling and training new sales reps until they have demonstrated mastery of the basic information and sales pitch needed to sell your products. How do you measure this? The first step is to develop an online curriculum of courses and tests for each of your product lines.

Developing an Online Curriculum With StarCast, converting your live training to an online curriculum is much easier than you might imagine. This is because most of your training content is probably already built. If you conduct live training, you (or your content experts) most likely use PowerPoint courses to teach sales reps and distributors about your products. StarCast allows you to use these

same Powerpoint courses, record audio instruction with each slide (just as if you were presenting to a live audience), and quickly publish your courses to the web. Your online courses can be pushed to sales reps and distributors worldwide while StarCast tracks every view, download and test score associated with your material.

Qualifying Your Reps and Distributors StarCast tracks who is (and is not) viewing your courses, tells you the amount of time each rep spends on each training slide, what their test score was, what questions they understood or had trouble with, and a myriad of other information to help you evaluate their performance. Committed sales reps will take and pass your training and prove to you they are ready to come on-site for live training, or are qualified for visit from you. Conversely, if new reps and distributors ignore your online program or spend little time viewing the information and achieve low test scores, it's a safe bet they'll devote minimal effort to selling your products.

Grow Your Sales Team Your ability to identify qualified and committed sales reps and distributors is the key to rapid and sustained sales growth. Quickly weeding out those who will waste your time, money and training resources will enable you to get more of the right people on board. In addition, those who are on board will be better trained since they will have all the right information online, right at their fingertips. Refresher courses can be delivered immediately as product updates occur and annual certifications can be completed from anywhere in the world.

By Automating your training you'll be able to train 100 times as many sales reps online as you can manually, and you'll do it better, faster and cheaper. Why wait? Start automating your training today.