Online Medical Training
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For companies that sell complex medical devices, it is critical that the end users- generally doctors, nurses, and clinicians- be well educated on the devices they buy. For your medical device buyers, excellent customer service means quality training and expert advice are available when they need it. Many physicians request medical device training and certification before performing new procedures or using products they are unfamiliar with. Conversely, many medical companies insist on physician training prior to first-use in order to mitigate their own liability. Unfortunately, with worldwide demands, your experts and trainers cannot be everywhere at once.
Now, instead of waiting for your medical device sales reps to schedule and deliver an in-service training class, your customers can go online to your StarCast Physician Training Portal and immediately access the specific elearning training courses and documents they need on your products. The StarCast Physician Training Portal is specifically tailored for physicians who need quick and easy online access to a library of resources on the products they have purchased from you or are considering. Instantly alert them to new products and updates, or provide them with a solid foundation of device knowledge before your experts arrive for training. Your customers will thank you and so will your sales reps, who will be able to spend less time training and more time selling your medical devices.
Better Customer Service, Increased SalesMedical companies that provide quality online medical device training for their products are trusted by the physicians who buy from them. Online physician training drastically improves your company’s perception within the marketplace and leads to increased sales. Given the competitive nature of the medical device industry, this online training can be essential for differentiating your company from the rest of the field.
StarCast’s Physician Training Portal gives your physicians and nurses the expert advice and instruction they need to feel comfortable using your medical devices. An online catalog of training courses will give them the ability to grasp the basic concepts before a visit from your experts or before a trip to your training facility. In addition, online refresher training courses will keep them current on the latest upgrades to your medical devices and the latest procedural advancements related to the products they have purchased. All of this knowledge is available to them instantly, online, 24/7, from anywhere in the world. They can train online at their own pace and review the material as often as they like.
In the case of high-dollar capital equipment, making device training available on the web can help speed the sales process when your customer recognizes that training is available immediately, and not dependent on a sales rep's time. If they hand you the PO today, you might not be able to ship immediately, but you can deliver the product training instantly.
WebCasting For Live Training & DemosWebCasting, a StarCast training feature included with every core system, is also extremely beneficial to physician and nurse training. With 7 live video screens, screen-sharing, and seamless integration with your StarCast library of online training courses, WebCast meetings allow you to immediately reduce travel expenses, save time, and increase training efficiency. Your sales reps can conduct live medical device demos over the web, conduct "classroom" training instruction with live Q & A sessions, or even coordinate live proctoring sessions to surgeons inside the O.R. The possibilities are endless. The results, however, are immediate!
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"StarCast is an extremely cost-effective solution to communicating key product updates and getting information out quickly and accurately to our employees, sales reps and customers across the globe. I have researched web-based training systems and no other product offer the versatility, functionality and affordability of the StarCast platform."
Todd Gladden
Corporate Training Manager Conmed Linvatec "Now, instead of our customers having to fly to Denver for training, they go to our website and access a series of courses that provide training on using our products. It's a wonderful way to provide training, it's a much more practical solution, and it's actually a customer friendly solution."
Rick Jory
CEO Sandhill Scientific “We use StarCast to teach surgeons the correct procedures for performing ventricular restoration or heart reshaping. We can have multiple surgical procedures on-line with several experts narrating through the surgeries to help solve problems. StarCast reaches surgeons more cost effectively than holding live seminars.”
Kent Richards
CHF Technologies 
Sandhill ScientificSandhill Scientific is a medical device manufacturer that has revolutionized the world of gastrointestinal diagnostics with its patented impedance technology. Sandhill’s resistance monitoring systems have eclipsed outdated pH monitoring techniques for diagnosing acid reflux symptoms that adversely affect millions of people. Sandhill Scientific provides doctors around the world with technology and support for accurate reflux monitoring and comprehensive esophageal function assessment. Because of the advanced nature of Sandhill's products, effective use of their technology requires a significant amount of customer training on topics such as impedance theory, equipment setup, esophageal motility, editing and analysis, and more. To provide this training, Sandhill operates a state-of-the-art clinical education center at their Denver, CO, headquarters where doctors and clinicians visit for 3 to 7-day training sessions to receive hands-on experience and meet with product experts. However, face-to-face training is time consuming and expensive for both the customer and Sandhill staff. Not only is it difficult for doctors and clinicians to find time in their hectic schedules for off-site training but, since September 11th, travel has become more costly and cumbersome for everyone. Sandhill found it increasingly difficult to get customers to attend training classes. For these reasons as well as general market pressures, Sandhill decided to look for a faster and more convenient training method. 
The StarCast SolutionNow, Sandhill customers go directly to the company’s onine training website and access a series of 18 StarCast elearning courses that guide them through product theory, equipment setup, patient preparation, intubation, monitoring, analysis, and many other topics. Each training course is from 30 to 45 minutes and can be viewed from the hospital floor, a patient’s room, home, or anywhere—day or night. Training is now much more convenient for the physician or nurse, which makes the whole a training process a much more customer-friendly solution. One of the biggest advantages of converting to online training for their medical devices and procedures has been that doctors and clinicians can now review training information just before a procedure. A typical medical procedure involves a number of steps. The medical devices and methods are complicated, and having instant access to online refresher training is very helpful for clinicians who do not work with the system every day. Another benefit of using StarCast elearning is in the area of upgrade training. Like many high-tech products, software and hardware upgrades for medical devices are released frequently, and some are complex enough to require retraining. In the past, time and inconvenience dissuaded customers from returning to Denver for refresher training. Now with StarCast elearning, product upgrade training courses are made available to customers online the instant the upgrade is released. StarCast elearning has also helped in the area of turnover. Each hospital–(customer) designates certain nurses and clinicians to be trained as experts on Sandhill products and procedures. When those expert employees leave the hospital for employment elsewhere, Sandhill sales reps had the responsibility of training replacement clinicians. Such training keeps Sandhill equipment in active use and generates continuous sales of supplies and consumables, but it is time consuming for the sales reps and takes away from their primary job, which is finding and closing new business. Now that training has been taken over by StarCast, Sandhill sales reps are freed to focus on new customers. 
The Customer Friendly SolutionSandhill Scientific continues to offer live training at their Denver headquarters and at locations around the world, and many customers choose to utilize both the online training courses and live classes. However, for customers who need to get started immediately, online training is instantly availablet; no one has to wait for the next classroom opening. Customers can buy Sandhill’s products today and begin online training immediately.
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